Myprotein is a British bodybuilding supplement brand which has developed into a family of brands, including Myvitamins, Myvegan, MyPRO and MP Activewear. It was founded in 2004 by Oliver Cookson and bought by The Hut Group in 2011. From Wikipedia
The deal includes the acquisition of luxury brand websites and the integration of Frasers' credit and loyalty program into THG's tech platform.
