Will Keith Kellogg was an American industrialist in food manufacturing, who founded the Kellogg Company, which produces a wide variety of popular breakfast cereals. From Wikipedia
Despite the recent split and ongoing pricing controversy, Kellanova and WK Kellogg surpasses Q3 sales estimates with Kellanova recording net sales of $3.94 billion and WK Kellogg reporting sales of $692 million due to increased prices for their cereals and snack products.