Aabesh De Secures $300K Deal on Shark Tank for Houseplant Health Startup Flora
After quitting his job at Microsoft, Aabesh De's startup Flora, which offers a soil meter and app for houseplant care, wins a significant investment from Lori Greiner.
- Aabesh De, a former Microsoft employee, founded Flora to help people care for their houseplants by providing a soil meter and app.
- Flora's soil meter and app remove the guesswork from plant care, offering insights on moisture, temperature, light, and more.
- Despite initial skepticism, De secured a $300,000 investment from Lori Greiner on Shark Tank, using a combination of equity, advisory shares, and a royalty per unit sold.
- Flora has generated $192,000 in lifetime gross sales by 2023 but is not yet profitable, with significant expenses and losses reported.
- The deal with Lori Greiner marks a significant milestone for Flora, highlighting the potential of the houseplant health market.
Benzinga 
CNBC 
