Overview

• A$AP Rocky, recently acquitted in a felony assault trial, has been appointed as Ray-Ban’s first-ever creative director, marking a significant expansion of his fashion career.
• His role includes overseeing Ray-Ban Studios, where he will guide creative projects, campaigns, and store redesigns while blending music, fashion, and art into the brand's identity.
• Rocky’s first project, the Blacked Out Collection, will debut in April 2025, featuring redesigned Mega Icons with ultra-black lenses and gold-plated details.
• The partnership reflects Ray-Ban’s strategy to modernize its image while maintaining its heritage, with Rocky’s vision aligning with the brand’s values of innovation and cultural relevance.
• Ray-Ban parent company EssilorLuxottica highlights this collaboration as part of its broader growth strategy, which includes partnerships with Meta and other cultural initiatives.