AB InBev Navigates Revenue Growth Despite Bud Light Boycott in the U.S..

Despite a significant drop in Bud Light sales due to a controversial partnership, AB InBev reports increased overall revenue and profit in Q1 2024.

AB InBev's total revenue rose to $14.55 billion, a 2.6% increase, boosted by higher prices across its global markets.
The U.S. market saw a 9.1% decline in revenue, largely impacted by a sustained boycott of Bud Light following its association with transgender influencer Dylan Mulvaney.
Despite the U.S. downturn, international sales flourished, particularly in Europe, Middle Americas, and South America.
AB InBev's non-beer volumes, including spirits brands like Cutwater and Nutrl, grew by 3.5%, showing diversification beyond traditional beer.
The company's strategic partnerships, including a new deal with the International Olympic Committee, aim to bolster its global brand presence.