Activision Confirms Use of AI-Generated Assets in Call of Duty

A new Steam disclosure reveals generative AI tools were used in creating in-game assets for Black Ops 6, sparking player criticism.

Activision updated its Steam page for Call of Duty: Black Ops 6 to disclose the use of generative AI in developing some in-game assets, following a Steam policy requiring such transparency.
Players had long suspected AI-generated content in the game, citing examples like a holiday-themed loading screen featuring a six-fingered zombie Santa and other flawed artwork.
The disclosure does not specify which assets were created using AI, leaving fans unclear about the extent of its application in the game.
Criticism has grown over Activision's decision to use AI tools, especially after layoffs of 1,900 employees in 2023, including many artists, and reports that remaining staff were directed to incorporate AI into their workflows.
The controversy highlights broader concerns in the gaming industry about generative AI replacing human creativity and its potential impact on quality and transparency.