Activision Criticized for Using AI-Generated Ads for Nonexistent Games

The publisher has admitted to employing generative AI for promotional materials and in-game assets, raising ethical concerns and backlash from fans.

Activision has confirmed the use of generative AI to create promotional materials and some in-game assets for Call of Duty: Black Ops 6, including controversial designs like a six-fingered zombie Santa Claus.
Social media ads for fake games such as Guitar Hero Mobile, Crash Bandicoot Brawl, and Call of Duty: Zombie Defender have been identified as AI-generated and misleading, as these games do not currently exist.
The ads direct users to surveys gauging interest in these potential games, sparking criticism about transparency and the ethical use of AI in marketing.
Fans have expressed frustration over the quality of AI-generated artwork in the ads, pointing out inconsistencies such as distorted characters and objects.
The backlash highlights broader concerns about the gaming industry's increasing reliance on AI, with critics accusing Activision of prioritizing cost-cutting over creative authenticity.