Adidas Completes Sale of Remaining Yeezy Inventory After Split with Kanye West
The sportswear giant has finalized its liquidation of Yeezy products, marking the end of a controversial partnership while donating part of the proceeds to anti-hate organizations.
- Adidas confirmed it has sold all remaining Yeezy sneakers, generating €650 million in revenue from the stock liquidation in 2024 and €50 million in the fourth quarter alone.
- The company severed ties with Kanye West in October 2022 following his antisemitic remarks, which led to a €250 million impact on Adidas' net income that year.
- Proceeds from Yeezy sales included donations to organizations combating antisemitism, such as the Anti-Defamation League and the Foundation to Combat Antisemitism.
- Adidas reported a 12% growth in 2024 revenue, with strong performance in European and Asian markets, but North American sales fell 2% due to the discontinuation of Yeezy products.
- Despite the financial recovery, Adidas plans to cut up to 500 jobs at its German headquarters as part of a restructuring effort to reduce organizational complexity.
Billboard 
Business Insider 
WWD 
CNBC 
The Times 
Sky News 
Deutsche Welle 
Sportico 
New York Post 
Hypebeast 
Rolling Stone 
Variety 
Us Weekly 
The Hollywood Reporter 