Adidas Faces Backlash Over Pride Campaign Featuring Transgender Model

Adidas released a “Let Love Be Your Legacy” collection and campaign featuring a transgender model in a woman's swimsuit.
The campaign aimed to promote inclusivity but was criticized for erasing women and alienating customers.
Conservatives accused Adidas of pushing a “woke” agenda while supporters applauded the company for inclusion.
Adidas collaborated with South African designer Rich Mnisi and Athlete Ally, an LGBTQ advocacy group, on the campaign.
Critics argued the campaign emphasized the model's genitalia while supporters said it challenged narrow views of gender.