Overview

• Adidas conducted a drone light show over the Acropolis, forming a giant sports shoe that appeared to step on the Parthenon, sparking widespread outrage.
• Culture Minister Lina Mendoni announced a criminal complaint against all responsible parties, stating the campaign violated archaeological heritage laws.
• The Zappeion administration granted Adidas a permit for the event for just €380, raising questions about procedural compliance and government oversight.
• Social media backlash amplified public indignation, with opposition parties criticizing the government for allowing commercial misuse of the historic site.
• The controversy follows the ministry’s recent denial of a filming request by director Giorgos Lanthimos, highlighting inconsistencies in site-usage approvals.