Overview

• Adidas discovered unauthorized access to customer contact details via a third-party service provider.
• Stolen data included names, birthdates, phone numbers, gender and email addresses but no passwords or payment information.
• The company is notifying impacted customers and collaborating with law enforcement on its ongoing investigation.
• Adidas previously reported data breaches affecting South Korean and Turkish customers who contacted its support center.
• A 2025 Verizon report found nearly one-third of data incidents involve third-party vendors, highlighting industry-wide vulnerabilities.