Adidas Pulls Bella Hadid Ads Over Munich Massacre Controversy

The sportswear giant apologizes and promises to revise its campaign following backlash for linking the model to the 1972 Olympics tragedy.

Adidas removed ads featuring Bella Hadid for its SL72 sneakers after criticism from Jewish groups and the Israeli government.
The controversy stems from the 1972 Munich Olympics, where Palestinian militants killed 11 Israeli athletes and a German police officer.
Hadid, known for her pro-Palestinian activism, was criticized as an inappropriate choice for the campaign.
Adidas issued multiple apologies, calling the campaign an 'unintentional mistake' and pledging to revise it.
Hadid has reportedly hired legal counsel to address the negative impact on her reputation.