AI Tools Redefine Global Election Campaigns

As the 2024 election cycle heats up, AI technologies are being harnessed for both innovative campaigning and safeguarding against disinformation.

AI chatbots and automated voter-targeting tools are being employed to reach and engage voters.
Political campaigns worldwide are experimenting with AI-generated content to overcome language barriers and tailor messages.
Deepfake detection tools are being developed to protect election integrity, though their effectiveness remains uncertain.
Tech companies have pledged to safeguard elections, but concerns persist about their ability to manage AI-related risks.
Experts argue that while AI can enhance campaigns, it also poses challenges in distinguishing genuine content from forgeries.