Airlines Rethink Safety Videos Amid Concerns Over Effectiveness

The trend of using entertaining safety videos faces scrutiny as experts question their impact on passenger retention of key safety information.

British Airways' new Bridgerton-themed safety video highlights the shift towards cinematic briefings.
Experts debate whether these creative videos enhance attention or detract from critical safety messages.
Studies suggest a trade-off between entertainment value and retention of safety information.
Some airlines, like Emirates, are reverting to straightforward safety videos to prioritize clarity.
Incidents and heightened awareness of in-flight safety are influencing this shift in approach.