AI's Dual Role in Modern Elections: Tool for Engagement and Threat to Integrity

While AI enhances voter outreach and inclusivity, its misuse through deepfakes poses significant challenges to democratic processes.

AI technologies were extensively used in India's recent election for voter engagement, including deepfake videos of deceased politicians.
Despite AI's positive applications, deepfakes have been used to spread misinformation, as seen in elections in India, the UK, and the US.
Responsible AI technologies are being developed to detect and filter out deepfakes, but challenges remain in their implementation and effectiveness.
Tech companies and governments are working on regulations and technological solutions to combat the spread of AI-generated misinformation.
The balance between leveraging AI for democratic engagement and mitigating its risks is crucial for future elections worldwide.