Alberta Launches $7M Campaign Against Federal Emissions Cap

The campaign aims to challenge the federal government's plan, which Alberta claims will harm the economy and increase costs.

Alberta's 'Scrap the Cap' campaign will run ads in five provinces, opposing the federal emissions cap for the oil and gas sector.
Premier Danielle Smith argues the cap is essentially a production limit that threatens jobs and economic stability.
Federal ministers accuse Alberta of spreading misinformation, asserting the cap targets pollution reduction, not production cuts.
Economists debate the cap's impact, with some arguing it won't significantly affect gas prices but may reduce jobs and wages.
The campaign coincides with the upcoming COP29 summit, where climate policies are expected to be a focal point.