Overview
- Aldi and Lidl have implemented significant price cuts, with Aldi reducing prices on 1,000 products and Lidl on over 500 items, including basic food and regional products.
- Both retailers emphasize their commitment to easing financial burdens for consumers during a period of economic uncertainty in Germany.
- Lidl describes the move as its largest price reduction ever, with discounts of up to 35% on some products, citing fair supplier agreements and high purchase volumes as key factors.
- Aldi highlights its price leadership as a core business principle and plans further reductions on additional items in the coming weeks.
- Local producers express concerns over the competitive pressure created by the low prices, which significantly undercut those of regional sellers.