Alica Schmidt Rejects Six-Figure Sponsorship Deal

German track star Alica Schmidt, known as 'world's sexiest athlete,' turns down lucrative offer due to misalignment with brand values.

Alica Schmidt, dubbed the 'world's sexiest athlete,' declined a mid to high six-figure sponsorship deal from a well-known brand.
Schmidt emphasized the importance of aligning with a brand's values, stating she wasn't '100% behind it' and felt uncomfortable with the offer.
Despite financial challenges faced by athletes, including low sponsorship deals through Sporthilfe, Schmidt prioritizes integrity over monetary gain.
Schmidt, who has a significant social media following and partnerships, including with BOSS, continues to focus on her athletic career and aspirations for the Paris Olympics.
The athlete's decision highlights the dilemma of balancing financial opportunities with personal and professional values in sports.