Amazon Faces Class Action Lawsuit Over Prime Video Ad Tier

Subscribers allege breach of contract and deceptive practices after Amazon introduces ads to Prime Video, requiring an additional fee for ad-free viewing.

Amazon Prime Video subscribers file a class action lawsuit, claiming the company's introduction of ads and additional charges for ad-free viewing violate consumer protection laws.
The lawsuit seeks at least $5 million in damages and aims to prevent Amazon from engaging in further deceptive conduct.
Subscribers who had paid for annual subscriptions before the ad change were affected, leading to allegations of breach of contract and false advertising.
Amazon's decision to add ads to Prime Video and charge extra for ad-free viewing has sparked significant backlash among its user base.
The controversy arises as Amazon aims to increase profitability for Prime Video, amidst broader industry trends towards ad-supported streaming models.