Amazon Hires Disney's Jeremy Helfand to Lead Prime Video Advertising

In a significant move in the streaming wars, Amazon plans to introduce ads on its Prime Video platform, with an ad-free option available for an additional fee.

Jeremy Helfand, a former executive at Disney, has been hired by Amazon to lead Prime Video Advertising.
Amazon plans to introduce ads on its Prime Video platform later this year, following in the footsteps of Netflix and Disney+ who have both launched ad tiers.
Prime subscribers will have the option to pay an additional $3 per month to keep their programming ad-free.
Helfand has experience in developing new ad formats for streaming audiences, having previously worked at Hulu and Disney.
Amazon's move into advertising is seen as a significant step in the ongoing streaming wars, with other companies like NBCUniversal also making strategic hires.