Amazon Introduces Alexa+, a Generative AI-Powered Upgrade to Its Virtual Assistant
The revamped Alexa+ offers advanced personalization, autonomous task management, and integration with thousands of services, aiming to redefine AI assistants.
- Alexa+ is Amazon's next-generation virtual assistant, powered by generative AI and designed to provide a more conversational and personalized experience.
- The assistant can perform complex tasks such as managing calendars, summarizing documents, booking appointments, and generating music and images.
- Alexa+ integrates with a wide range of services, including GrubHub, Uber, Spotify, Netflix, and more, while also supporting smart home devices like Ring cameras and Philips Hue lights.
- Available starting in March for U.S. users, Alexa+ will be free for Amazon Prime members and cost $19.99 per month for non-members.
- Amazon's latest AI model, Nova, powers Alexa+ alongside other leading models, as the company seeks to regain momentum in the competitive AI assistant market.
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