Amazon Introduces Interactive Ads on Prime Video, Enhancing Shoppability During Pauses

New ad formats include shoppable carousel ads, interactive pause ads, and brand trivia ads, aiming to integrate e-commerce with streaming.

Amazon's new ad formats on Prime Video allow users to shop directly from their screens during pauses and ad breaks.
Interactive pause ads will display products and offer ‘Add to Cart’ options, enhancing viewer engagement with brands.
Shoppable carousel ads enable viewers to browse multiple products during commercial breaks, resuming content when interaction ends.
Brand trivia ads provide product information and rewards, aiming to educate and incentivize purchases.
Despite the new features, viewers can opt out of ads by paying an additional monthly fee, amidst mixed reactions from the subscriber base.