Amazon Launches AI-Aided Dubbing Pilot on Prime Video

The experimental feature aims to expand accessibility by offering AI-generated dubs in English and Latin American Spanish for select titles.

Amazon Prime Video's pilot program introduces AI-aided dubbing for 12 movies and shows, including 'El Cid: La Leyenda' and 'Long Lost.'
The dubs are available in English and Latin American Spanish, targeting content that previously lacked dubbed versions.
Amazon emphasizes a hybrid approach, combining AI-generated voices with human localization experts to maintain quality control.
Critics and fans raise concerns about the potential impact on voice actors and the authenticity of performances, especially in anime and other emotionally nuanced genres.
While AI dubbing may increase accessibility, early reviews highlight issues with unnatural speech patterns and inconsistent emotional delivery.