Amazon Launches AI-Powered Shopping Guides to Simplify Purchases

The new feature aims to streamline product research by providing AI-generated recommendations and insights for over 100 product types.

Amazon's AI Shopping Guides are designed to reduce the time consumers spend researching products by consolidating key information and recommendations.
The guides cover a wide range of products, from electronics and home goods to everyday items like dog food and moisturizers.
Customers can access these guides through the Amazon app on iOS, Android, and mobile web, with features like search autocomplete and browsing history integration.
The guides utilize large language models to ensure up-to-date information and are built using Amazon Bedrock, a platform for scalable AI applications.
In addition to the guides, Amazon has introduced Rufus, an AI shopping assistant, as part of its growing suite of AI-powered consumer features.