Amazon Ordered to Pay $39 Million for Beverly Hills Polo Club Trademark Infringement

Delhi High Court issues landmark ruling against Amazon India for selling apparel with an infringing logo under its private brand.

The Delhi High Court has fined Amazon India Rs 339.25 crore ($39 million) for infringing on the Beverly Hills Polo Club (BHPC) trademark.
Amazon's private brand sold garments with a logo nearly identical to BHPC's at significantly lower prices, violating the luxury brand's trademark rights.
The court issued a permanent injunction against Amazon, highlighting the company's 'deliberate strategy' to evade liability through its roles as intermediary, retailer, and brand owner.
This is one of the largest damages awarded in an Indian trademark case, with the BHPC trademark registered in 91 countries and sold in India since 2002.
Amazon has faced similar allegations globally, including losing a UK case in 2019 for targeting British consumers with infringing products on its US website.