Amazon Ordered to Pay $39 Million in Landmark Indian Trademark Case

The Delhi High Court found Amazon guilty of infringing Beverly Hills Polo Club's trademark and issued a permanent injunction against the company.

The Delhi High Court ruled that Amazon's India unit infringed the Beverly Hills Polo Club (BHPC) trademark by selling garments with nearly identical logos on its platform.
Amazon was ordered to pay $39 million (Rs 339.25 crore), marking one of the highest damages awarded in an Indian trademark case.
The court criticized Amazon for a 'deliberate strategy of obfuscation,' attempting to shift liability by presenting itself as an intermediary, retailer, and brand owner.
The ruling includes a permanent injunction preventing Amazon from selling products with the infringing logo, which was deemed 'hardly distinguishable' from BHPC's registered mark.
This decision follows similar trademark disputes Amazon has faced globally, including a 2019 UK case where it was found guilty of targeting British consumers with infringing products.