Amazon Prime Set to Boost Sales and Stock Price

Amazon's annual Prime Day sales event will be held July 11-12 this year.
The event is only open to Amazon Prime members and typically causes Amazon's stock price to rise.
This year's Prime Day has the potential to lead to higher sales and stock gains than previous years according to analysts.
Shoppers are looking for deals at the moment which could fuel higher spending during the Prime Day event.
Barron’s forecasted that the stock could outperform this year based on these factors.