Amazon Prime Video Launches AI-Aided Dubbing Pilot Program

The initiative combines artificial intelligence with human expertise to make previously undubbed content available in English and Latin American Spanish.

Amazon Prime Video's pilot program introduces AI-aided dubbing for 12 licensed movies and series, including titles like 'El Cid: La Leyenda' and 'Mi Mamá Lora.'
The AI-assisted dubbing is available in English and Latin American Spanish for content that previously lacked dubbing support.
Amazon employs a hybrid approach, where AI-generated dubs are refined by localization professionals to ensure quality control.
The initiative aims to make Prime Video's extensive library more accessible to global audiences without compromising on quality.
The use of AI in dubbing has raised concerns about its impact on professional voice actors, but Amazon emphasizes its focus on otherwise undubbed content.