Amazon Prime Overhauls Interface for Enhanced User Experience

The update introduces clearer navigation, better subscription management, and improved accessibility features.

New content-centric navigation bar simplifies browsing by content type.
Users can now easily identify which titles are included with Prime membership and which require additional payment.
Enhanced personalization powered by generative AI tailors recommendations to individual preferences.
Improved subscription management allows users to sign up for, manage, and discover add-ons directly from the app.
Accessibility upgrades include features like Dialogue Boost and a more intuitive design for disabled users.