Amazon Prime Video Reaches 200 Million Monthly Viewers, Expands Ad Integration

CEO Andy Jassy highlights the rapid growth of streaming TV advertising and the potential revenue boost from new ad-supported formats.

Amazon CEO Andy Jassy announces over 200 million monthly viewers for Prime Video, marking a significant milestone in its audience reach.
Prime Video has started incorporating ads into its content since January, with an option for users to opt out for an additional monthly fee.
Advertising revenue for Amazon grew 24% in 2023, reaching $47 billion, driven largely by the new advertising formats in streaming services.
Analysts predict that the introduction of ads into Prime Video could generate over $3 billion in revenue in 2024.
Amazon continues to invest heavily in AI and other technologies, aiming to integrate these advancements across its consumer businesses.