Amazon Prime Video Shifts Focus from Africa and Middle East to Europe

The streaming giant discontinues support for local originals in Africa and Middle East, leading to layoffs and a potential reshaping of the streaming landscape.

• Amazon Prime Video is discontinuing support for local originals in Africa and the Middle East, affecting teams in these regions.
• The company will instead focus on European originals, splitting the European team into two groups: the EU Established and the EU Emerging.
• Prime Video's withdrawal from producing local content leaves a significant void in the streaming landscape, potentially reshaping the dynamics of the region's streaming industry.
• Despite the changes, shows that have already been greenlit or contracted in Africa and the Middle East will continue as planned.
• Staff in Africa and the Middle East are facing layoffs as part of the restructuring.

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