Amazon Prime Video to Stream Exclusive NFL Playoff Game Next Season

Following a successful streaming experiment by Peacock, Amazon secures rights after a 24% viewership increase in Thursday Night Football.

Amazon Prime Video secures exclusive rights to stream an NFL playoff game next season, marking a significant shift in how major sports events are broadcast.
The decision follows a successful streaming-only playoff game by Peacock, which drew an average of 23 million viewers, demonstrating the viability of streaming platforms for major sports broadcasts.
Amazon's Thursday Night Football viewership increased by 24% this season, hitting key performance metrics that enabled it to secure the playoff game rights.
Critics of streaming-exclusive sports events cite accessibility concerns, but the NFL's move reflects a broader trend towards digital platforms.
The NFL's partnership with Amazon could potentially attract a younger audience, aligning with the league's strategy to adapt to changing viewer habits.