Overview

• Amazon Prime Video launched its exclusive NASCAR broadcasting with the Coca-Cola 600 at Charlotte Motor Speedway, marking a shift to streaming for the sport.
• The broadcast featured cutting-edge elements such as over 70 camera angles, in-car and drone footage, 1080p HDR streaming, and Dolby 5.1 Surround Sound.
• A new 'Shop the Race' feature allowed fans to purchase NASCAR merchandise in real-time during the broadcast, integrating e-commerce into the viewing experience.
• Amazon’s involvement has attracted new sponsors to NASCAR, with brands outside the sport showing interest due to the platform’s reach and data-driven marketing opportunities.
• Fans and critics praised the production quality, dynamic visuals, and reduced interruptions compared to traditional broadcasts, drawing favorable comparisons to FOX’s recent coverage.