Amazon Targets Budget Shoppers with New Saver Grocery Line

The tech giant introduces a low-cost private label brand and enhanced savings for Prime members to compete with Walmart, Target, and Aldi.

Amazon Saver offers essential grocery items priced under $5, expanding to over 100 products.
Prime members receive up to 50% off on rotating grocery items and additional savings on Saver products.
The new budget-friendly brand aims to attract cost-conscious shoppers affected by high inflation.
Amazon Fresh stores and online platforms feature enhanced user experiences for easier grocery shopping.
Amazon continues to challenge major retail competitors by focusing on value and affordability.