Amazon to Launch Discount Section with Direct Shipping from China

E-commerce giant aims to counter competition from Temu and Shein by offering low-priced, unbranded goods.

Amazon's new section will feature items under $20, shipped directly from Chinese warehouses.
Delivery times are expected to be between 9 to 11 days, slower than Prime but competitive with Temu and Shein.
Chinese sellers can test new products in small batches and determine their own pricing.
The move could impact American sellers, pushing them to focus on higher-priced, branded goods.
It's unclear if shipments will use the de minimis exemption to avoid US import duties.