Amazon to Stream First-Ever NFL Game on Black Friday
The game, featuring the Miami Dolphins and the New York Jets, will be available to all Amazon account holders and is expected to draw a large audience.
- The NFL and Amazon Prime Video are teaming up to broadcast the first-ever NFL game on Black Friday, featuring the Miami Dolphins and the New York Jets.
- Amazon is paying an additional $75 million to live stream the game, which will be available to anyone with an Amazon account, not just Prime subscribers.
- Amazon's live stream of Thursday Night Football has seen a 26% increase in viewership this season, with an average of 12.27 million viewers.
- Interactive advertising opportunities, banner ads, and QR codes will be available for marketers during the game, with special deals and product drops from brands like TCL, Dyson, LEGO, and Nintendo.
- Following the game, Amazon will live stream the inaugural Amazon Music Live event featuring Garth Brooks from the grand opening of his new bar in Nashville.
The Ringer 
Bleacher Report 
Forbes 
