Amazon Unveils AI-Powered Tools to Boost Seller Success

Project Amelia and other generative AI tools aim to streamline operations and enhance product listings for Amazon's third-party sellers.

Amazon announced Project Amelia, a generative AI chatbot, at its Accelerate conference in Seattle, designed to provide personalized business insights and support to sellers.
Project Amelia is currently in beta for select U.S. sellers, with plans to expand to more sellers, additional countries, and languages in the coming months.
The AI assistant can answer knowledge-based questions, provide sales metrics, and will soon handle issue resolution, either independently or by connecting sellers to human support.
Amazon has also introduced a Video Generator tool that transforms product images into engaging video content, helping sellers create impactful advertisements quickly and at no additional cost.
New generative AI capabilities will allow sellers to create bulk product listings and personalized recommendations, enhancing the shopping experience and driving sales.