Overview

• Under the agreement, AMC will use Runway’s generative models to produce marketing images and pre-visualize projects before they enter production.
• The deal makes AMC the first cable network to formalize a partnership with Runway AI, joining nonexclusive agreements with studios such as Lionsgate and Harmony Korine’s EDGELRD.
• AMC reported profits nearly halved to $63 million in its latest earnings, driving the company to seek cost-saving measures without deploying AI imagery in its shows.
• Runway AI will host “AI Film Festival” events at New York’s Lincoln Center and Los Angeles’s Broad Stage Theater, showcasing shorts created with its technology.
• Critics have flagged that Runway’s models were trained on unlicensed YouTube videos and pirated films, raising potential legal and ethical concerns.