AMC Theatres abandons tiered seating pricing plan nationwide, will test upgraded front row seating

AMC piloted a tiered seating pricing program called Sightline in select theaters, charging more for preferred middle seats.
The program did not drive increased demand for discounted front row seats, even when prices were lowered.
None of AMC's competitors adopted similar dynamic pricing models for seating.
AMC decided to scrap the program to remain competitive on ticket prices.
The company will test installing spacious, reclining front row seating in theaters later this year to enhance the experience.