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AMC Theatres Expands Discount Program to Include 50% Off Tickets on Wednesdays

Starting July 9, 2025, AMC Stubs members can access half-price tickets on Wednesdays as part of a strategy to boost midweek attendance following recent box office growth.

The AMC NewPark 12 theatre in Newark, California, in August 2022.
AMC is offering mid-week discounts to theater-goers.
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Overview

  • The new Wednesday discount will offer 50% off base adult-evening ticket prices for AMC Stubs members, beginning July 9, 2025.
  • Upcharges for premium formats like IMAX and Dolby Cinema, as well as online ticketing fees, will still apply under the new pricing structure.
  • AMC’s Tuesday discount program, which has successfully driven attendance, will continue alongside the Wednesday promotion.
  • CEO Adam Aron stated the initiative was made possible by strong box office performance in April and May, signaling sustained recovery after pandemic and strike-related challenges.
  • Details on the duration of the Wednesday discount and potential exclusions for specific movies or holidays remain unspecified.