AMD Achieves Record 45% GPU Market Share in Japan

The company eyes an ambitious 70% share as demand for its Radeon RX 9070 series outpaces supply.

AMD's Radeon RX 9070 series has propelled the company to a 45% GPU market share in Japan, its highest ever in the region.
Supply shortages for AMD GPUs are reported as demand exceeds expectations, with some models priced significantly above MSRP.
AMD's board partners, including ASRock and ASUS, have expressed challenges in meeting production demands to keep up with the surge in sales.
AMD executives have set a bold target of capturing 70% of the Japanese GPU market, though achieving this will require addressing supply chain constraints.
Globally, AMD's market share remains lower, but the strong performance of RDNA 4 GPUs could signal potential growth if production scales effectively.