Amelia Gray Hosts Vibrant H&M Block Party in New York's Soho

The event celebrated the intersection of fashion and music, featuring performances and a new collaboration with designer Heron Preston.

Amelia Gray hosted her first block party for H&M on Mercer Street, celebrating the brand's latest H2 collection with Heron Preston.
The event featured DJ performances by Kitty Ca$h, Channel Tres, and Kaytranada, drawing a lively crowd to the Soho location.
Special guests included celebrities like Emily Ratajkowski, Lucky Blue Smith, and Mona Tougaard, adding star power to the evening.
Heron Preston's H2 collection, launching on October 17, was highlighted during the event, emphasizing a no-rules approach to fashion.
The block party transformed the street into a festive gathering, merging fashion, music, and community in a vibrant celebration.