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Apple Becomes Global Smartphone Leader in Q1 2025, Surpassing Samsung

Driven by the iPhone 16e and growth in emerging markets, Apple captured a 19% market share, marking its first Q1 victory.

The global smartphone market has grown by 3% in Q1 2025.
The Apple logo is seen at the flagship Apple retail store in San Francisco, California April 27, 2015. REUTERS/Robert Galbraith/File Photo
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Overview

  • Apple achieved a 19% share of the global smartphone market in Q1 2025, overtaking Samsung's 18% share for the first time in a first quarter.
  • The iPhone 16e, launched at $599, played a key role in Apple's success by offering affordability and advanced features.
  • Apple recorded double-digit sales growth in emerging markets like Japan, India, Southeast Asia, the Middle East, and Africa, while sales in the U.S., Europe, and China remained flat or declined.
  • Samsung's market share decline was attributed to a 5% year-over-year drop in sales, compounded by delays in launching its Galaxy S25 series.
  • Tariff concerns and stockpiling efforts inflated shipment figures, with analysts cautioning about potential market declines later in 2025 due to economic uncertainties.