Apple Cuts Vision Pro Production Amid Low Demand and Plans Cheaper Model

The high price and limited consumer interest have led Apple to scale back production of its Vision Pro headset, with a more affordable version expected by 2025.

Apple has significantly reduced production of its Vision Pro headset, with potential plans to halt manufacturing by the end of 2024.
The Vision Pro, priced at $3,500, has faced weak demand and competition from cheaper alternatives like Meta's Quest series.
Reports indicate that Apple has enough inventory to meet current demand and has produced components for up to 600,000 units.
CEO Tim Cook acknowledged the headset is intended for early adopters, not the mass market, and has hinted at a future, lower-cost model.
Apple is reportedly focusing on developing a more affordable mixed-reality headset, possibly launching in 2025, to boost consumer interest.