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Apple Defies Indian Smartphone Market Decline with Record Growth

As India's smartphone shipments fell for the second consecutive quarter, Apple posted a 23% year-over-year growth in Q1 2025, driven by the iPhone 16 and expanding offline sales channels.

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Overview

  • India's smartphone market contracted by 5.5% in Q1 2025, with 32 million units shipped, marking the second straight quarter of decline due to weak demand and surplus inventory.
  • Apple achieved a record-breaking quarter in India, shipping 3 million units and leading the premium segment with the iPhone 16, which accounted for 4% of total shipments.
  • 5G adoption surged in India, with 88% of smartphone shipments in Q1 2025 being 5G-enabled, up from 69% a year earlier, as average selling prices for 5G devices declined by 11%.
  • Offline retail channels in India grew to 58.1% of the market share, a 10% year-over-year increase, while online channels dropped to their lowest share since 2019 at 41.9%.
  • In China, foreign smartphone brands, including Apple, saw shipments plummet nearly 50% year-over-year in March 2025, driven by government subsidies favoring domestic manufacturers.