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Apple Executives Skeptical About $3,000 Mixed-Reality Headset Despite Hopes of $25B in Revenue

  • Apple is set to release a mixed-reality headset for $3,000 that could generate $25 billion in annual revenue, according to multiple reports.
  • The device has faced significant changes and delays due to concerns from executives about its design and marketability.
  • CEO Tim Cook and other top executives have expressed doubts about the headset's overall usefulness and vision.
  • The mixed-reality headset will have VR and AR capabilities but requires an external battery pack and has had to sacrifice features due to technical limitations.
  • Apple envisions the headset eventually replacing iPhones and other devices but is still at least four years away from releasing augmented reality glasses, according to reports.
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