Apple Faces Lawsuit Over Alleged Misleading 'Carbon Neutral' Claims for Apple Watch

Consumers argue that Apple’s environmental claims rely on ineffective carbon offset projects and fail to deliver genuine emission reductions.

A lawsuit filed in California accuses Apple of falsely marketing the Apple Watch Series 9, SE, and Ultra 2 as 'carbon neutral.'
Plaintiffs argue that the carbon offset projects Apple relies on, in Kenya and China, do not provide additional or genuine carbon reductions.
The complaint claims that these areas were already protected or naturally forested, rendering Apple's financial support ineffective in reducing emissions.
Consumers allege they would not have purchased the watches or would have paid less if they had known the truth about the environmental claims.
The lawsuit seeks damages and an injunction to prevent Apple from marketing its products as 'carbon neutral' without verifiable evidence.