Apple Faces Lawsuit Over Alleged Misleading 'Carbon Neutral' Claims for Watches

Consumers claim Apple's reliance on questionable carbon offset projects undermines its environmental marketing for select Apple Watch models.

A lawsuit has been filed in California federal court accusing Apple of falsely marketing the Apple Watch Series 9, SE, and Ultra 2 as 'carbon neutral.'
The plaintiffs argue that Apple's carbon offset projects in Kenya and China fail to provide genuine carbon reductions, as the areas were already protected or heavily forested.
Consumers allege they would not have purchased the watches or would have paid less if they had known the environmental claims were misleading.
The lawsuit seeks unspecified damages and an injunction to stop Apple from using 'carbon neutral' in its marketing for these products.
The case raises broader questions about corporate environmental claims, as Apple aims to achieve carbon neutrality across its entire business by 2030.