Apple in Talks with Baidu and Other Tech Giants for AI Integration in iPhones

Apple explores partnerships with Baidu, Google, and OpenAI to enhance AI features in iPhones, aiming for a competitive edge in the rapidly evolving AI market.

Apple is reportedly in discussions with Baidu, Google, and OpenAI to bring advanced AI capabilities to iPhones, including the upcoming iOS 18 and iPhone 16 models.
The tech giant seeks to comply with China's stringent AI regulations by potentially partnering with Baidu for the Chinese market, while exploring Google and OpenAI for global AI integration.
Apple's AI strategy includes enhancing Siri, photo editing, and email functionalities, alongside developing its own generative AI technology for on-device operations.
The possible integration of Baidu's ERNIE chatbot and Google's Gemini AI model into Apple devices highlights the company's commitment to leveraging third-party AI technologies.
Apple's talks with these AI leaders are part of its broader effort to stay competitive in the AI space, amidst increasing pressure from rivals and regulatory challenges.

The Register

South China Morning Post