Apple iPhone Sales Drop to Six-Year Low in U.S. Market Share

Apple's market share of new smartphone activations falls to 33%, marking a significant decline from previous years.

Apple's share of new smartphone activations in the U.S. has decreased to 33%, the lowest since 2018, amid increased competition and higher durability of phones.
The decline in iPhone activations is attributed to several factors including the high cost and increased longevity of the devices, which discourage frequent upgrades.
Analysts suggest that the slowing pace of innovation and feature enhancements in new models has also contributed to the reduced activation rates.
Despite the drop in activations, Apple's installed user base remains higher, indicating a still strong but less dominant market presence.
Expectations are set for the upcoming iPhone 16 launch, which may influence future activation rates and market recovery.